Plagiarism is an easy sin to commit
Melania Trump
If you’re searching for a text book definition of plagiarism, look no further than the controversy surrounding Melania Trump’s speech to the 2016...
A Tale of Two Press Releases: Lessons Learned From Corporate Giants
Apple vs. Amazon: Tips for Press Releases
Lead with the news. Clever leads are great and can attract attention. But get to the point quickly.
Make your press release read...
Busting the Myths of PR for Startups
Lately I’ve read and heard a lot of bad advice for startups when it comes to marketing and public relations. The general message being sent is that startups should handle...
Connecting Employees in a Disconnected Workplace
All-around PR and social media guru Brian Solis piqued my interest regarding internal communications. His blog on The Disconnect in Connecting the Workplace resonated with...
Kansas City Embraces the Maker Faire
The Innovation Stage at the 2014 Kansas City Maker Fair at Union Station featured an array of presentations and forums focusing on the world of making.
It was almost four...
Six Ways to Win Professional Awards Competitions
Over the last 15 years, I’ve been involved with awards programs in almost every capacity — entrant, organizer and judge. I usually have the opportunity to judge...
Google Panda Update Chews Up Search Queries
I’ve been critical of Google’s algorithm practices in the past because even though they are much improved, they still reward too many SEO tricks, too much inferior...
US Airways, AT&T and Self-Inflicted Crisis Social Media
Ask any public relations practitioner what is the toughest part of their job and they will probably tell you crisis communication. Crisis communication means you’re...
PR Gone Bad — Sorry, Wichita State
You’re writing a routine, run-of-the-mill marketing email selling subscriptions to a website and you want a catchy subject line tied in to current events. What could...
Whither the Hashtag? It’s All About Evolving
Hints that the hashtag made famous by Twitter may be going the way of the dodo bird has gotten many social media addicts up in arms. But is it really a bad thing? HootSuite...