Melania Trump
If you’re searching for a text book definition of plagiarism, look no further than the controversy surrounding Melania Trump’s speech to the 2016...
Apple vs. Amazon: Tips for Press Releases
Lead with the news. Clever leads are great and can attract attention. But get to the point quickly.
Make your press release read...
Lately I’ve read and heard a lot of bad advice for startups when it comes to marketing and public relations. The general message being sent is that startups should handle...
All-around PR and social media guru Brian Solis piqued my interest regarding internal communications. His blog on The Disconnect in Connecting the Workplace resonated with...
The Innovation Stage at the 2014 Kansas City Maker Fair at Union Station featured an array of presentations and forums focusing on the world of making.
It was almost four...
Over the last 15 years, I’ve been involved with awards programs in almost every capacity — entrant, organizer and judge. I usually have the opportunity to judge...
I’ve been critical of Google’s algorithm practices in the past because even though they are much improved, they still reward too many SEO tricks, too much inferior...
Ask any public relations practitioner what is the toughest part of their job and they will probably tell you crisis communication. Crisis communication means you’re...
You’re writing a routine, run-of-the-mill marketing email selling subscriptions to a website and you want a catchy subject line tied in to current events. What could...
Hints that the hashtag made famous by Twitter may be going the way of the dodo bird has gotten many social media addicts up in arms. But is it really a bad thing? HootSuite...