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All posts by Matt Derrick

Melania Trump

Plagiarism is an easy sin to commit

by Matt Derrick / 0 Comment
Melania Trump If you’re searching for a text book definition of plagiarism, look no further than the controversy surrounding Melania Trump’s speech to the 2016...

A Tale of Two Press Releases: Lessons Learned From Corporate Giants

by Matt Derrick / 0 Comment
Apple vs. Amazon: Tips for Press Releases Lead with the news. Clever leads are great and can attract attention. But get to the point quickly. Make your press release read...
myth-fact

Busting the Myths of PR for Startups

by Matt Derrick / 0 Comment
Lately I’ve read and heard a lot of bad advice for startups when it comes to marketing and public relations. The general message being sent is that startups should handle...

Connecting Employees in a Disconnected Workplace

by Matt Derrick / 0 Comment
All-around PR and social media guru Brian Solis piqued my interest regarding internal communications. His blog on The Disconnect in Connecting the Workplace resonated with...
The Innovation Stage at the 2014 Kansas City Maker Fair at Union Station featured an array of presentations and forums focusing on the world of making.

Kansas City Embraces the Maker Faire

by Matt Derrick / 0 Comment
The Innovation Stage at the 2014 Kansas City Maker Fair at Union Station featured an array of presentations and forums focusing on the world of making. It was almost four...

Six Ways to Win Professional Awards Competitions

by Matt Derrick / 0 Comment
Over the last 15 years, I’ve been involved with awards programs in almost every capacity — entrant, organizer and judge. I usually have the opportunity to judge...
Panda40update

Google Panda Update Chews Up Search Queries

by Matt Derrick / 0 Comment
I’ve been critical of Google’s algorithm practices in the past because even though they are much improved, they still reward too many SEO tricks, too much inferior...

US Airways, AT&T and Self-Inflicted Crisis Social Media

by Matt Derrick / 0 Comment
Ask any public relations practitioner  what is the toughest part of their job and they will probably tell you crisis communication. Crisis communication means you’re...

PR Gone Bad — Sorry, Wichita State

by Matt Derrick / 0 Comment
You’re writing a routine, run-of-the-mill marketing email selling subscriptions to a website and you want a catchy subject line tied in to current events. What could...

Whither the Hashtag? It’s All About Evolving

by Matt Derrick / 0 Comment
Hints that the hashtag made famous by Twitter may be going the way of the dodo bird has gotten many social media addicts up in arms. But is it really a bad thing? HootSuite...

Recent Posts

  • Plagiarism is an easy sin to commit
  • A Tale of Two Press Releases: Lessons Learned From Corporate Giants
  • Busting the Myths of PR for Startups
  • Connecting Employees in a Disconnected Workplace
  • Kansas City Embraces the Maker Faire

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  • Plagiarism is an easy sin to commit
    Plagiarism is an easy sin to commit

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