Melania Trump
If you’re searching for a text book definition of plagiarism, look no further than the controversy surrounding Melania Trump’s speech to the 2016...
Apple vs. Amazon: Tips for Press Releases
Lead with the news. Clever leads are great and can attract attention. But get to the point quickly.
Make your press release read...
Lately I’ve read and heard a lot of bad advice for startups when it comes to marketing and public relations. The general message being sent is that startups should handle...
Over the last 15 years, I’ve been involved with awards programs in almost every capacity — entrant, organizer and judge. I usually have the opportunity to judge...
Ask any public relations practitioner what is the toughest part of their job and they will probably tell you crisis communication. Crisis communication means you’re...
You’re writing a routine, run-of-the-mill marketing email selling subscriptions to a website and you want a catchy subject line tied in to current events. What could...