Plagiarism is an easy sin to commit
Melania Trump
If you’re searching for a text book definition of plagiarism, look no further than the controversy surrounding Melania Trump’s speech to the 2016...
A Tale of Two Press Releases: Lessons Learned From Corporate Giants
Apple vs. Amazon: Tips for Press Releases
Lead with the news. Clever leads are great and can attract attention. But get to the point quickly.
Make your press release read...
Busting the Myths of PR for Startups
Lately I’ve read and heard a lot of bad advice for startups when it comes to marketing and public relations. The general message being sent is that startups should handle...
Six Ways to Win Professional Awards Competitions
Over the last 15 years, I’ve been involved with awards programs in almost every capacity — entrant, organizer and judge. I usually have the opportunity to judge...
US Airways, AT&T and Self-Inflicted Crisis Social Media
Ask any public relations practitioner what is the toughest part of their job and they will probably tell you crisis communication. Crisis communication means you’re...
PR Gone Bad — Sorry, Wichita State
You’re writing a routine, run-of-the-mill marketing email selling subscriptions to a website and you want a catchy subject line tied in to current events. What could...